Welcome to ParetoLogic Inc. - Newsletter

 

PC Security News

Do you feel safe online? Keep yourself up-to-date with online security and PC performance with the ParetoLogic Online Safety and ParetoLogic Performance Solutions. These monthly publications, delivered by email, are chockfull of interesting news stories, tips for protecting yourself online, ways to make your PC faster and more stable, and product information.
Sign up now for free.

Want to get up to speed and be more secure? Past editions of the ParetoLogic Online Safety and ParetoLogic Performance Solutions email newsletters are filled with interesting stories and great tips to enhance your computing experience and improve your PC's performance and optimization. Now you can check out past issues through our archives and never miss another edition!

 

Newsletter Archive - See what you missed...

 

Sound Advice Archive

 

Product Videos Archive - Flash FLV format

Pareto's Perks

In today's cyberworld your anti-virus software needs to be like a CSI team to track down infections. There are countless sophisticated threats that employ what are called rootkits. These try to gain administrator level control of your computer, as well as attempting to cover their tracks. Rootkits attempt to burrow themselves deep into your computer, which makes them hard to find – and remove. As of late, threats such as Stuxnet (for more see Geek Speak) and Bifrost (check out the Malware Diaries for more) have employed rootkit technology.

The latest version of ParetoLogic Anti-Virus PLUS tackles rootkits head-on. This revised software now features advanced rootkit removal. This increases its ability to track down malware.

ParetoLogic Anti-Virus PLUS is packed with other features and technology to ensure your safety. Your subscription includes frequent database updates to protect against emerging threats. As well, ParetoLogic Anti-Virus PLUS Version 7 adds heuristics scanning, which identifies malware based on its behaviour. This means it will be able to find and remove even more viruses, spyware, adware, pop-up generators, browser hijackers, Trojans and other malware.

Perhaps the best way to protect your PC against viruses and spyware is to stop these cyber invaders from gaining access in the first place. ParetoLogic Anti-Virus PLUS keeps an eye out with its Active Protection feature. If a suspicious file is trying to make its way onto your machine, it blocks it and alerts you.

Online security is very important. However, if your anti-spyware software uses up so much of your computer's resources, that your PC turns from a hare into a tortoise, it can be very frustrating. The latest version of Anti-Virus PLUS is more efficient than ever before in its use of your system's resources. As well, it still includes an innovative Game Mode. The feature lets you set the level of protection so that Anti-Virus PLUS avoids processor-intensive tasks, to maintain PC performance. You also will not be interrupted by notifications and alerts until after you are finished gaming.

If you are interested in learning more about ParetoLogic Anti-Virus PLUS, please click on the links above. Or click below to find out about our full line of security, utility and optimization products.

 

Internet Security

Tip of the Month

Open "My Computer" and into the top bar type
"%USERPROFILE%
\AppData\Local\Temp" and press enter. Then press the "Ctrl" and "A" keys to select all and then press the delete key. You should always delete everything in this folder – this removes temporary items, which could contain information about you, from your PC. Consider making it a weekly, if not daily task. Note: some files will not let you delete them. If this is the case, just press skip on these files. Software such as PC Health Advisor and ParetoLogic Privacy Controls also erases confidential information from your PC.

 

Questions & Answers

Q. How can I ensure confidential information on my computer is gone forever?

Signed: "Concerned"

A. Dear Concerned,

You are right to assume that when you delete a file – even when you empty the Recycle Bin – it can still be found on your computer. ParetoLogic Privacy Controls is a helpful computer utility that makes sure your files are permanently deleted.

ParetoLogic Privacy Controls gets rid of your confidential or potentially embarrassing information for good through a process called overwriting. The data stored on your PC is comprised of bytes of information, made up of zeros and ones. Privacy Controls' Advanced Shred feature copies over this digital code, "overwriting" it so it can't be seen or recovered.

This advanced program lets you set the level of shredding that takes place. A "Quick" shred means files are overwritten with a single random pass. This information cannot recalled without sophisticated restoration software. The "Safe" shred level uses three passes to overwrite the data to DoD 5220-22M specifications, which is the standard utilized by the U.S. Department of Defence. In "Thorough" mode, seven passes are used to obliterate data. Note that when using ParetoLogic Privacy Controls' shred modes, it is crucial to make sure you have the right files selected as they cannot be recovered.

ParetoLogic would love to hear from you! Please submit your questions or comments to: newsletter@paretologic.com

*Please note: Due to available space, questions may not appear exactly as originally written.

 

Top Story
ParetoLogic brings home the hardware

ParetoLogic brings home the hardware

With innovation, hard work, strong leadership and a focus on customer satisfaction, ParetoLogic continues to prosper.

Its success and exponential growth were recently celebrated as the Victoria, B.C. software company received a pair of major awards. Co-founder, President and CEO Elton Pereira was named the Pacific Regional Ernst & Young Entrepreneur of the Year in the Information Technology category. As well, ParetoLogic was ranked 17th on the Deloitte Technology Fast 50, which lists the fastest growing Canadian technology companies.

Entrepreneur of the Year

Since its founding in 2004, ParetoLogic has established itself as a leader in PC security, optimization and utility solutions for home users. Throughout the company's growth, Pereira has led it with a focus on innovation, serving its customers and partners and a strong corporate culture.

At an Ernst & Young Gala in Vancouver, Pereira was presented with his award. Also at the event, Chad Wasilenkoff, Fortress Paper CEO, was named the region's overall Entrepreneur of the Year. He will represent the Pacific region at the nationals awards in Toronto in November.

Learn more about ParetoLogic's recent awards »


Anti-Virus PLUS: Don't Compromise

In life, it seems you always have to weigh your options. When it comes to anti-virus protection, you often have to choose between security or PC performance.

Now, with Version 7 of ParetoLogic Anti-Virus PLUS, you don't have to make that choice. The newest edition of this trusted software is 60 per cent more efficient in its use of your PC's resources. As well, it is even better than ever at tracking down and ousting viruses, spyware, adware, Trojans, browser hijackers and other malware.

"The latest release of ParetoLogic Anti-Virus PLUS provides cutting edge security without compromising the performance of your computer," said ParetoLogic Product Manager Paul Lechner. "Advanced scanning technology includes behavioural-based heuristic scanning, detection and cleaning of rootkits, and an industry leading virus definition database that is constantly updated. Thanks to technological advances, this improved security does not mean your computer will slow down to a crawl."

ParetoLogic Anti-Virus PLUS uses a combination of the best technologies available to protect you from cyber threats. Its new heuristic scanning identifies malware based on behaviour. This new technology means that if a threat has not previously been identified by security analysts, Anti-Virus PLUS can still stop it if its actions follow known patterns of viruses, spyware and other malware.

Learn more about the latest version of Anti-Virus PLUS »


Cyber criminals utilize Twitter, others to spread malware

When using Twitter, be careful where you put your mouse.

In September, microbloggers found themselves redirected to strange websites or tweeting messages they did not type after hovering over a link. They were among the thousands of victims of the onMouseOver virus.

Unlike traditional attacks, where you have to click to be infected, the onMouseOver virus causes trouble just by the user holding their mouse over the dangerous link. No clicking is necessary to infect their computer.

"My Twitter went haywire – absolutely no clue why it sent that message or even what it is ... paging the tech guys," read a tweet from White House press secretary and onMouseOver victim Robert Gibbs.

Meanwhile Sarah Brown, wife of former British prime minister Gordon Brown, found that her Twitter page – which has over a million followers – was redirecting visitors to pornography sites, according to a Sept. 22 Agence France-Presse (AFP) news story.

Learn more about the dangers of location tagging »


ParetoLogic was proud to be part of Affiliate Summit West 2009.
In its effort to create successful products and a great work environment, ParetoLogic and its members have been recognized with various honours and awards.

Company Awards

ParetoLogic is proud to have received numerous awards and honours over the years. These have recognized products, the company's leadership, different teams, ParetoLogic's innovation and its exponential growth. The honours have come from international companies, such as Ernest & Young; respected Canadian entities, like Profit magazine and the Branham Group; and local institutions, including the Greater Victoria Chamber of Commerce and the Vancouver Island Advanced Technology Centre (VIATeC). Visit our Awards page for a complete list of company and product honours.

Ernst & Young Entrepreneur Of The Year® Awards

ParetoLogic's Elton Pereira has been honoured with the Ernst & Young Entrepreneur Of The Year® 2010 Award, Pacific Region. As the Co-founder, President, and CEO of ParetoLogic, Pereira embodies the exceptional success, innovation, and integrity that make an Entrepreneur of the Year.

Deloitte Technology Fast 50™

The Deloitte Technology Fast 50 award has recognized ParetoLogic's outstanding growth and expansion. ParetoLogic appeared at number 17 on the list, which ranks the 50 fastest growing technology companies in Canada, based on the percentage of revenue growth over five years.

Profit 100

ParetoLogic earned a spot on the 22nd annual Profit 100 list of Canada's fastest growing companies. The award recognizes the top 100 Canadian businesses that showed exceptional revenue growth over the past five years. ParetoLogic ranked #23 out of all eligible Canadian companies, a testament to the success of their software.

ParetoLogic was proud to be part of Affiliate Summit West 2009.
ParetoLogic was proud to be part of Affiliate Summit East 2010.

Affiliate Summit East 2010

ParetoLogic was proud once again to be part of Affiliate Summit East. At the Aug. 15-17 event, hosted at the Hilton New York, ParetoLogic launched the Affiliate Grand Prix. ParetoLogic's largest affiliate promotion ever gives successful sellers the opportunity to win one of 11 luxury vehicle models, such as a Ducati sport bike, Ferrari Italia, Porsche 911 GT3 and others.

Getting together

The premier affiliate marketing conference in the Eastern United States brings together the top affiliates and vendors from around the world. ParetoLogic seized the opportunity to thank its valued loyal affiliates, strike up new relationship and share information.

Malware Diaries Blog
Malware Diaries Blog

What awaits you online?

Malware Diaries gives you an inside look at what is going on in the world of spyware and malware and how to secure your computer and yourself from new and emerging threats.

Sound Advice - Open Mic with Malware Diaries' bloggers

Members of ParetoLogic's Spyware Analysis Team (S.W.A.T.) were guests of The Computer Information Show featured on C-FAX 1070 radio station. Our Computer Security specialists discussed malware, spyware and viruses with host Bill McCarter. Click to listen to the show's MP3 excerpts as the S.W.A.T. team gives advice and field questions from the listening audience...


Sound Advice - Speaking out on behalf of children and PGsurfer

ParetoLogic's Communications Director was a guest of The Computer Information Show featured on C-FAX 1070 radio station. Amanda and host Bill McCarter discussed Internet security and the safety benefits for families and children using the free PGsurfer software. Click to listen to the show's MP3 excerpts as our resident authority gives sound advice and fields question from the listening audience...


Malware Diaries Blog »

Geek Speak
Geek Speak

Does it all sound Greek to you?

Don't fear! Each month we explain a word or phrase connected to computers. As well as giving you a better understanding of PCs, you will also be able to astound people with your newfound knowledge.

Disk defragging

This is a helpful process that you should regularly have done on your computer. Sometimes when files are re-saved, they are too large to fit the physical location they were previously in. In these cases, your computer has to break up the data to find room for it all. When you ask your PC to retrieve it, it needs to hunt down the information and locate it in different places. Defragmenting your computer reorganizes saved information so that related data is kept in contiguous storage places.

Stuxnet Trojan

This is a very interesting computer worm. It strikes Windows computers and often is spread via USB drives. Once it is on a network computer, it attempts to exploit vulnerabilities to infect other machines and gain privileges. It is seeking a particular model of the Programmable Logic Controller (PLC). Made by Siemens, this industrial control system runs automated processes, usually in such settings as oil refineries, pipelines and even nuclear power plants. It tries to change data in the PLC, which could cause a variety of problems. It also uses a rootkit to try to keep it from being found.

PC Health Advisor features a built-in disk defragmenter as well as other tools to improve your PC's speed and performance. Even if you do not have PLC software on your machine, it is advisable to scan for and remove the Stuxnet Trojan. Viruses, spyware and other malware take up valuable memory space and resources, as compromising your PC's stability. XoftSpySE Anti-Spyware can search for and eject Stuxnet Trojans and other malware from your computer.

Community Forum

"The only thing better than your products is the support staff backing them."

Bill

Click to learn more about the product Bill used: XoftSpySE Anti-Spyware

"I noticed my computer running much faster since I used RegCure. I'm glad
I purchased your product. It works good. I want to THANK YOU very much for your help."

Phil

Learn more about RegCure Registry Cleaner

"I have been struggling with this virus/spyware for many months now and have been through multiple anti-spyware companies that spent weeks trying to fix my problem. Your response was quick and you were able to get this irritating problem off my computer. I will definitely recommend your software for others that want to protect against spyware issues."

Ron

Learn more about ParetoLogic Anti-Spyware

Team Player
Team Player

Here is your opportunity to get to know a member of Team Pareto!

Each month we give you a little insight into a member of Team Pareto. You get a chance to learn about the work and life of an important link in the ParetoLogic chain.

Team Player - Kai is a Czech Republic soccer fan

It was the video game "Golden Axe" that first piqued Kai Kubicek's interest in computer programming.

"When I think back now, it's interesting that one arcade machine had such a large impact on my life. It's essentially what wrote my destiny of my current career."

As a Sharepoint/Asp.net Developer, Kai works on a variety of ParetoLogic products. He finds his work fulfilling and exciting as Kai has the opportunity to work with the latest innovations in his field.

"Being at the reins of the latest Microsoft technologies is challenging and a privilege that I fully enjoy and do not take lightly. Creating software solutions for our various products and support applications for the team, are my daily responsibilities and continue to drive my lust for technology and my continued work at ParetoLogic."


Kai Plays the Question Game:

One word to describe ParetoLogic: Agile

Song you never want to hear again: "Any Justin Bieber song"

Movies you would recommend to everyone: Scott Pilgrim Vs. The World, Inception and The Town

Book you've always wanted to read: Pro .NET 4 Parallel Programming in C# by Adam Freeman

Where he plays

Kai is multi-talented and has a variety of interests. His hobbies include: video games, rock climbing, mountain biking, biking, skiing, hiking, drumming, guitars, surfing, electronic music, Music, programming, computers and electronics. When he has the opportunity to go online, the Czech Republic soccer fan likes to check out shacknews.com To protect his PC, he usesXoftSpySE Anti-Spyware. Check out Kai's advice in theInternet Safety Tip of the Month on the sidebar to the left.

Nov 2011 Archived Articles

Oct 2011 Archived Articles

Sept 2011 Archived Articles

Aug 2011 Archived Articles

July 2011 Archived Articles

June 2011 Archived Articles

May 2011 Archived Articles

Apr 2011 Archived Articles

Mar 2011 Archived Articles

Feb 2011 Archived Articles

Jan 2011 Archived Articles

Dec 2010 Archived Articles

Nov 2010 Archived Articles

Oct 2010 Archived Articles

Sept 2010 Archived Articles

Aug 2010 Archived Articles

July 2010 Archived Articles

June 2010 Archived Articles

May 2010 Archived Articles

Apr 2010 Archived Articles

Mar 2010 Archived Articles

Feb 2010 Archived Articles

Jan 2010 Archived Articles

Dec 2009 Archived Articles

Nov 2009 Archived Articles

Oct 2009 Archived Articles

Sept 2009 Archived Articles

Aug 2009 Archived Articles

July 2009 Archived Articles

June 2009 Archived Articles

May 2009 Archived Articles

Apr 2009 Archived Articles

Mar 2009 Archived Articles

Feb 2009 Archived Articles

Jan 2009 Archived Articles

Dec 2008 Archived Articles

Nov 2008 Archived Articles

Oct 2008 Archived Articles

Sept 2008 Archived Articles

Aug 2008 Archived Articles

July 2008 Archived Articles

June 2008 Archived Articles

May 2008 Archived Articles

Apr 2008 Archived Articles

Mar 2008 Archived Articles

Feb 2008 Archived Articles

Jan 2008 Archived Articles

Dec 2007 Archived Articles

Nov 2007 Archived Articles

Oct 2007 Archived Articles

Sept 2007 Archived Articles

Aug 2007 Archived Articles

July 2007 Archived Articles

June 2007 Archived Articles

May 2007 Archived Articles