Welcome to ParetoLogic Inc. - Newsletter


PC Security News

Do you feel safe online? Keep yourself up-to-date with online security and PC performance with the ParetoLogic Online Safety and ParetoLogic Performance Solutions. These monthly publications, delivered by email, are chockfull of interesting news stories, tips for protecting yourself online, ways to make your PC faster and more stable, and product information.
Sign up now for free.

Want to get up to speed and be more secure? Past editions of the ParetoLogic Online Safety and ParetoLogic Performance Solutions email newsletters are filled with interesting stories and great tips to enhance your computing experience and improve your PC's performance and optimization. Now you can check out past issues through our archives and never miss another edition!


Newsletter Archive - See what you missed...


Sound Advice Archive


Product Videos Archive - Flash FLV format

Pareto's Perks

It's a common problem: a file that can't be opened. A friend sends you a file, and you are not exactly sure what it is so you double-click to open it. It doesn't open so you start trying various programs to try to crack that nut. Or maybe you try to research what kind of file it is by using the file extension (the suffix that appears after the filename). But time ticks by and you get no closer to opening the file.

In today's computer age where files are sent around constantly, this is a typical problem. ParetoLogic now has a unique solution. The innovative company has responded once again to users' needs and has introduced FileCure.

Usually the problem is that the necessary software is not installed, or the wrong program is associated with the file type. FileCure's advanced technology will scan your computer to let you know what file format your files are, and which software can open them. If you do not have the required program to open the file, FileCure will set you up to download safe software that fits your needs. FileCure really takes the hassle out of dealing with mystery files.

As well, FileCure also puts some important, easy-to-use tools in your hands. For example, sometimes when you double-click on a file it does not open even if you have the right program installed. FileCure has a Manage feature that lets you change what are called file associations. You can ensure that Adobe Photoshop is used for all your file extension JPG files. Plus, FileCure has a handy Monitor tool. It keeps an eye on your file associations and lets you know if a program is trying to change them. FileCure actively helps you stop file extension problems.

With FileCure, you also get peace of mind with a professional software support crew. Our team is always looking to make this great program even better. You will benefit with free product and database updates. This service ensures you will be ready for any emerging file extensions. As well, the Customer Care and Support Team is here to answer any questions you have. This group is dedicated to your satisfaction.

Please click on the links above to learn more about ParetoLogic FileCure, and ParetoLogic's other PC optimization and security products.


Internet Security

Tip of the Month

Make your password harder to crack by using a phrase that includes both numbers and letters in it. For example, 3meninaforest.


Questions & Answers

Q. I have some questions about one of the features of my ParetoLogic software? Who can I ask?

Signed: "Concerned"

A. Dear "Concerned"
Thank you for purchasing one of our software products. Our well-respected Customer Care and Technical Support Team is here to answer any questions you might have. The best way to access these professionals is through the Support section the website.

Please browse the Support Frequently Asked Questions (FAQs) to see if there is an easily found answer to your query. If not, please register for Support and select "Submit New Question." Our easy-to-use website allows you to track your "ticket" and our great representatives will get in touch with you as soon as possible.

Sending a question through the website is the most effective and efficient way of obtaining an answer. The Support section of the ParetoLogic website also allows you to lookup your license key if you need it and to renew your license.

ParetoLogic would love to hear from you! Please submit your questions or comments to: newsletter@paretologic.com

*Please note: Due to available space, questions may not appear exactly as originally written.


Top Story
FileCure solves headaches of file extensions, associations

FileCure solves headaches of file extensions, associations

ParetoLogic has just the thing for the file extension and association problems that cause headaches and prevent you from opening your files. The company, well-established as a leader in online security and PC optimization, has launched FileCure. This innovative yet user-friendly program solves the ongoing problem of "how do I open this file?"

"We all get those 'mystery' files, documents with strange file extensions or have not been able to open a file. These problems are frustrating and can take a lot of time and effort to solve," said Norm Eldridge, ParetoLogic's Technical Product Manager. "However, with FileCure, we at ParetoLogic have created an easy-to-use solution to these problems. FileCure can help you fix file extension errors and find the right software to open files. It is jam packed with a variety of features to make managing files and monitoring file extensions a whole lot easier."

File extensions should help you figure what type of file you are trying to open. A file extension is the suffix, usually three (.doc, .mp3, .exe) or four (.docx) letters long, that appears after the file name. They identify what the file type is. However, there are many extensions and you likely don't know them all. Also, at times the file extensions may be missing or hidden.

FileCure can help. It uses advanced technology to scan your files, then, in an easy to understand display, tells you what format they are in and which programs can open it. If you not have the appropriate program to crack open a file, FileCure can link you to the online software you need.

Learn more about how FileCure can help you open frustrating files »

Books' future: hardcover, softcover or e-reader?

Will curling up with a good book soon mean cuddling up to a computer screen?

Technological advancements could be changing how people read books. The number of people owning e-reading devices (such as Amazon Kindle and Sony Reader) has increased 150 per cent from the second quarter of 2008 to the same time period in 2009. In September, Disney launched a website offering paid access to more than 500 full-colour books starring classic characters like Winnie the Pooh and Mickey Mouse, but also newer favorites like Cars and Hannah Montana. There is also excitement about the news that Apple will be jumping into the e-book market.

So, what does this spell for the book industry? It does have some booksellers concerned, and ParetoLogic is hearing all about it. ParetoLogic is located in Victoria B.C., a city which is crammed full of used and new booksellers. Peter Shepherd, who owns Victoria's Shepherd Books, said that digital reading will definitely have an impact.

"There is no doubt that we are affected by e-books," he told the ParetoLogic newsletter. "In this quickly changing technology everyone is affected, from the publishers and the larger chains right down to smaller operations like ours. As more and more books become available online, people are less inclined to go out and buy them at their local book stores. The death of the printed word is inevitable. ... We are in the middle of a huge paradigm shift."

Learn more about how booksellers feel the chrildren's book market is affected »

Domain names in Chinese and other languages possible for 2010

Next year you might start seeing some interesting URLs while surfing the Internet. The organization that sets the policies for domain names has approved a process for obtaining country code website addresses in non-Latin characters. This means that speakers of Arabic, Mandarin, Hindi and Korean, among other languages, will be able to type in URLs in their native language.

Until now, under the guidelines of the Internet Corporation for Assigned Names and Numbers (ICANN) the Top Level Domains (TLDs, which refer to the .com. .edu or .org parts of the names) could only be displayed using Latin characters from A to Z in the English alphabet, digits 0 to 9 and a hyphen. Countries and territories can start applying Nov. 16 and the new domains are expected to debut as early as the middle of next year, according to a Nov. 2 National Public Radio website article.

"Over half of the 1.6 billion users of the Internet today are born in a language group that does not use Latin scripts," ICANN president and CEO Rod Beckstrom was quoted as saying by NPR. "So for them, this is a very, very big deal because they've had to type in their keyboard in their native script - for example in a word processor or something else – and then switch modes to type a domain name, which is really quite an inconvenience."

According to the InternetWorld website, more than 42 per cent of World Wide Web's users are based in Asia. The website says that number is growing twice as fast as users in the rest of the world. China Today reports there are 338 million Internet users and 180 bloggers in China.

Learn more about the security concerns of the proposed URLs »

ParetoLogic was proud to be part of Affiliate Summit West 2009.
Earlier this year ParetoLogic was proud to be part of Affiliate Summit East 2009.

Affiliate Summit East 2009

ParetoLogic was pleased to be part of the Affiliate Summit East, which was held Aug. 9-11 in New York City. The event is the premier affiliate marketing conference in the Eastern United States. At the summit, ParetoLogic was pleased to announce a new and ongoing contest, which allows top-selling
ParetoLogic affiliates to win a
2009 Kawasaki Ninja ZX-6R.

Meeting the best

Every year the Affiliate Summit East draws the best affiliates and vendors from all over the world. It is an opportunity for affiliate marketing professionals and companies to exchange ideas, keep up on new trends and network. The ParetoLogic delegates were delighted to meet new people and pursue new and exciting opportunities.

Malware Diaries Blog
Malware Diaries Blog

What awaits you online?

Malware Diaries gives you an inside look at what is going on in the world of spyware and malware and how to secure your computer and yourself from new and emerging threats.

Sound Advice - Open Mic with Malware Diaries' bloggers

Members of ParetoLogic's Spyware Analysis Team (S.W.A.T.) were guests of The Computer Information Show featured on C-FAX 1070 radio station. Our Computer Security specialists discussed malware, spyware and viruses with host Bill McCarter. Click to listen to the show's MP3 excerpts as the S.W.A.T. team gives advice and field questions from the listening audience...

Sound Advice - Speaking out on behalf of children and PGsurfer

ParetoLogic's Communications Director was a guest of The Computer Information Show featured on C-FAX 1070 radio station. Amanda and host Bill McCarter discussed Internet security and the safety benefits for families and children using the free PGsurfer software. Click to listen to the show's MP3 excerpts as our resident authority gives sound advice and fields question from the listening audience...

Malware Diaries Blog »

Geek Speak
Geek Speak

Does it all sound Greek to you?

Don't worry! Each month we explain a word or phrase connected to the Internet, PC optimization or computer security. As well as making you feel a bit more comfortable in the computer world, this feature will also give you some new vocabulary to impress your friends. This month the focus is turned to the "social" aspects of the Internet.

Social Networking

This term is used as a catch-all for the countless websites that have sprung up that allow people to connect and interact online. The most popular of these sites include Facebook, Twitter, MySpace, Linkedin, Friendster, Bebo and Classmates. Although sites have various features and focuses, they basically allow you to create a public or semi-public profile, connect with people who you know or share similar interests and view the connections of others. In the past year, these sites have become more and more of a target for malware authors. The Koobface (a play on the name Facebook) worm is especially prevalent.

Social Engineering

While you can arm your PC with all kinds of top-notch protection software, there is still the human factor that needs to be accounted for. Social engineering refers to the practice of breaking security procedures by deceiving someone. In general, the person behind the scheme is using "con games" to earn someone's trust and elicit personal information. Social engineering is used in a variety of on and off line crimes, including phishing. For example, you might receive an email that appears to be from your bank asking you to confirm your account number and password. You click on the link and go to a page that looks legitimate. It is actually a fraudulent site that steals your account information.

Protect your PC against a wide variety of attacks with ParetoLogic Anti-Virus PLUS, XoftSpySE Anti-Spyware and ParetoLogic Anti-Spyware.

Community Forum

"I've never been treated this way with any software company to date and I appreciate you making the fix for me so easy. Just so you know, when choosing a registry cleaner CNET had you rated as the number one registry editor, which is why I bought your product. Thanks for making me feel so special. Have a good day."

Scott Carey

Click the link to learn about RegCure Registry Cleaner

"Indeed, Sirs & Ladies. Thanks for all your unusually rapid responses and 'useful' resolution instructions. My 'faith' in at least one program (RegCure) has been restored. Many others have been harshly 'dissed' and dropped for not doing this very same thing. Customer Service has become a bad joke in most applications .. yours is clearly alive and well. I will recommend your services to any that require same."

Jerry L Pugh

Click to find more about ParetoLogic's line of powerful products

"Thank you so much for your assistance. I am pleased to report that everything is now resolved. Furthermore, Drivercure has transformed my PCs' performance."

Best regards,

Colin Crawford

Use the link to learn more about DriverCure

Team Player
Team Player

Here is your opportunity to get to know a member of Team Pareto!

Each month we feature a different member of the ParetoLogic team. As well as telling you about their role at Pareto, we provide a little insight into their life away from work.

Team Player - Michael is a longtime fan of the B.C. Lions of the Canadian Football League

This month we feature ParetoLogic's Creative Director, Michael Koe. Michael has been with Pareto since 2005. This multi-talented genius is responsible for the look, feel and consistency of the many different kinds of material ParetoLogic creates, whether it is printed material or for the web. Michael embraces the opportunity to use his skills to the fullest to design unique images, websites, landing pages and advertisements, as well as other materials.

"What I look forward to at work is being given the opportunity to be creative and produce top quality imagery that separates and differentiates ParetoLogic from other companies."

Away from work, Michael has a wide variety of interests. For one, he is a longtime fan of the B.C. Lions of the Canadian Football League. Michael also enjoys learning about aviation and physics.

Michael plays the question game:

Last song you downloaded: "Come Sail Away" by Styx

Book you would recommend: "Physics of the Impossible: A Scientific Exploration into the World of Phasers, Force Fields, Teleportation, and Time Travel" by Michio Kaku

Last movie you rented: "The Last Man On Earth"

Where he plays

While Michael does not have much time to surf the Internet, he enjoys checking out mkaku.org, pilottraining.ca and discoverychannel.ca. So that his computer is not infected from his online activity, Michael uses XoftSpySE Anti-Spyware. As well, he also uses DriverCure and RegCure Registry Cleaner to keep his PC and hardware operating at their best. Make sure to check out Michael's Internet Security Tip of the Month on the left hand side.

Nov 2011 Archived Articles

Oct 2011 Archived Articles

Sept 2011 Archived Articles

Aug 2011 Archived Articles

July 2011 Archived Articles

June 2011 Archived Articles

May 2011 Archived Articles

Apr 2011 Archived Articles

Mar 2011 Archived Articles

Feb 2011 Archived Articles

Jan 2011 Archived Articles

Dec 2010 Archived Articles

Nov 2010 Archived Articles

Oct 2010 Archived Articles

Sept 2010 Archived Articles

Aug 2010 Archived Articles

July 2010 Archived Articles

June 2010 Archived Articles

May 2010 Archived Articles

Apr 2010 Archived Articles

Mar 2010 Archived Articles

Feb 2010 Archived Articles

Jan 2010 Archived Articles

Dec 2009 Archived Articles

Nov 2009 Archived Articles

Oct 2009 Archived Articles

Sept 2009 Archived Articles

Aug 2009 Archived Articles

July 2009 Archived Articles

June 2009 Archived Articles

May 2009 Archived Articles

Apr 2009 Archived Articles

Mar 2009 Archived Articles

Feb 2009 Archived Articles

Jan 2009 Archived Articles

Dec 2008 Archived Articles

Nov 2008 Archived Articles

Oct 2008 Archived Articles

Sept 2008 Archived Articles

Aug 2008 Archived Articles

July 2008 Archived Articles

June 2008 Archived Articles

May 2008 Archived Articles

Apr 2008 Archived Articles

Mar 2008 Archived Articles

Feb 2008 Archived Articles

Jan 2008 Archived Articles

Dec 2007 Archived Articles

Nov 2007 Archived Articles

Oct 2007 Archived Articles

Sept 2007 Archived Articles

Aug 2007 Archived Articles

July 2007 Archived Articles

June 2007 Archived Articles

May 2007 Archived Articles