Welcome to ParetoLogic Inc. - Newsletter


PC Security News

Do you feel safe online? Keep yourself up-to-date with online security and PC performance with the ParetoLogic Online Safety and ParetoLogic Performance Solutions. These monthly publications, delivered by email, are chockfull of interesting news stories, tips for protecting yourself online, ways to make your PC faster and more stable, and product information.
Sign up now for free.

Want to get up to speed and be more secure? Past editions of the ParetoLogic Online Safety and ParetoLogic Performance Solutions email newsletters are filled with interesting stories and great tips to enhance your computing experience and improve your PC's performance and optimization. Now you can check out past issues through our archives and never miss another edition!


Newsletter Archive - See what you missed...


Sound Advice Archive


Product Videos Archive - Flash FLV format

Pareto's Perks

Technology has made it easier for people to stay in touch. Some keystrokes and a couple clicks, and a message is delivered almost instantly. It is also easy to send photos and movies. However, there are so many formats that once you receive one of these files you might be confused about how to open it.

That is where ParetoLogic FileCure comes in handy. This easy-to-use utility can save a lot of time and frustration. With it, you will no longer have to spend time trying to figure out what file extensions such as .pdf, .wmv, .tiff or .wpd mean.

You can simply drag and drop your mysterious file onto the ParetoLogic FileCure icon. This sophisticated program will analyze the file and tell you the format and type. It will also tell you which software works with this kind of file. If you do not have one of those programs installed, ParetoLogic FileCure will direct you to where you can download what you need. It is that easy.

ParetoLogic FileCure can also help solve some other file extension frustrations. Have you ever tried to double click on a file and the wrong program launches? FileCure lets you easily manage file associations, which means which program is to open certain kinds of files. It also has a History page so that you know what you have changed. When some software is installed, it tries to assign certain file extensions to itself. ParetoLogic FileCure keeps an eye on your file associations and lets you know if they have been

While providing all of this help, ParetoLogic FileCure won't slow you down. It has what is called a small footprint. This means that it does not hog the resources you need for your other programs. As well, it is backed by a professional Technical Support Team. They are here to answer all of your questions.

Learn more about ParetoLogic FileCure by clicking on the links. Or learn more about ParetoLogic's full line of PC security, optimization and utility software.


Internet Security

Tip of the Month

Be wary of email and social networking messages from unfamiliar sources. These are often used by cybercriminals for phishing schemes and can also be utilized to spread viruses and other malware.


Questions & Answers

Q. I keep hearing people talk about device drivers. What are they? Should I be concerned about them?

Signed: "Driver Unaware"

A. Dear Driver Unaware

To answer your last question first: Yes!

Device drivers are small software programs. They act as translators between hardware devices (such as your printer, graphics card, sound card or monitor) and your software and operating system. Programs such as Microsoft Word provide instructions for such tasks as printing in high-level, generic commands. However, your printer uses lower-level, device specific instructions. The driver translates the message from the software into instructions your printer, or other hardware, can

If you do not have the right driver, your hardware will not work at its best – or at all. Also, it is a good idea to regularly update your device drivers as companies release new ones to fix bugs and improve stability.

An easy way to find and update device drivers is with ParetoLogic DriverCure. It will scan your PC to see which drivers you need. As well, it will check to see if you have the latest version. Whether a new driver or an updated one is needed, DriverCure will help you get it.

ParetoLogic would love to hear from you! Please submit your questions or comments to: newsletter@paretologic.com

*Please note: Due to available space, questions may not appear exactly as originally written.


Top Story
ParetoLogic CEO honoured by University of Victoria

ParetoLogic CEO honoured by University of Victoria

Elton Pereira, ParetoLogic CEO, President and Co-founder, recently was presented with the Peter B. Gustavson School of Business Distinguished Alumni Award. As part of the award, he spoke to MBA students at the University of Victoria.

"I thought it would be great to let the students know that anything is possible if they set their mind to something," said Pereira, who graduated in 1998.

He told them the inspiring tale of how ParetoLogic was founded in 2004 by four brothers. With Pereira spearheading a corporate culture focused on innovation, creativity and hard work, ParetoLogic experienced amazing growth. From 2005-2009, its fiscal growth was 1386 per cent and the PC security, optimization and utility software company continues to increase its market share. ParetoLogic employs more than 140 high-trained people in a wide variety of technical and business positions.

While speaking to the MBA students, Pereira talked about the positive influence his father Julian had on him. He praised his father's entrepreneurial spirit and strong work ethic. Pereira also appreciated his father showing him the value of saving and investing for the future.

Learn more about UVic's business school honouring Elton Pereira »

Be careful where you go online

Studies show that what you search for and where you go online can lead you to trouble. A recent study by IT threats researcher Sabina Datcu shows that 63 per cent of PC computer users trying to view pornographic websites had malware-related issues.

It is not just pornography sites that computer users need to be wary of. Yearly reports show that searching for the names of popular celebrities can lead to an infection. For example, if you searched for actress Cameron Diaz's name last year you reportedly had a one-in-10 chance of ending up at a website distributing malware – searching for "Cameron Diaz and screensavers" doubled the risk.

ParetoLogic security analyst Jean Taggart said that cybercriminals use pornography and celeb names to draw people to their sites. If not pushing the malware - including spyware, Trojans or keyloggers - via a drive-by download, they attempt to entice you to click to download with the offer of screensavers, ringtones, video and other material.

A study presented at the 2010 Workshop on the Economics of Information Security showed that pornography sites are potentially dangerous for a few reasons.

Learn more about staying safe online »

Fans turn to Net to keep shows on air

Many pundits called the Internet the killer of traditional TV, but fans continually turn to it in attempts to keep their favourite shows on the air.

In a recent example, people are even trying to use the Net to bring back a long gone sci-fi favourite. In an Entertainment Weekly interview, former "Firefly" star Nathan Fillion, now on "Castle" with Stana Katic, said "If I got $300 million from the California Lottery, the first thing I would do is buy the rights to 'Firefly,' make it on my own, and distribute it on the Internet."

This off-handed quip has sparked fans of the show, which aired 14 episodes in 2002, to create the Help Nathan Buy Firefly website (which sought pledges) and Facebook page. As of mid-day March 4, the Facebook page had 113,108 "likes." Will this effort help bring back the space western that was created by Joss Whedon of "Buffy The Vampire Slayer" and "Angel" fame?

While it seems unlikely, Internet campaigns have been credited with saving – or at least extending – some television programs. Reportedly, an online petition helped NBC opt not to cancel high school football drama "Friday Night Lights" in 2008 and seek partnership with DirecTV. The series, starring Kyle Chandler and Connie Britton, will air its fifth and final season on NBC this spring, with episodes that have already been shown on DirecTV.

Learn more about online attempts to save TV shows »

ParetoLogic was proud to be part of Affiliate Summit West 2009.
In its effort to create successful products and a great work environment, ParetoLogic and its members have been recognized with various honours and awards.

Company Awards

ParetoLogic is proud to have received numerous awards and honours over the years. These have recognized products, the company's leadership, different teams, ParetoLogic's innovation and its exponential growth. The honours have come from international companies, such as Ernest & Young; respected Canadian entities, like Profit magazine and the Branham Group; and local institutions, including the Greater Victoria Chamber of Commerce and the Vancouver Island Advanced Technology Centre (VIATeC). Visit our Awards page for a complete list of company and product honours.

UVic Peter B. Gustavson School of Business Distinguished
Alumni Award

Elton Pereira, ParetoLogic's Co-founder, President, and CEO, has been granted the Distinguished Alumni Award from his Alma Mater, the Peter B. Gustavson School of Business at the University of Victoria. In creating and growing ParetoLogic, the thriving security and utility software company, Pereira embodies the outstanding skill and business acumen recognized by the Distinguished Alumni Award.

Deloitte 2010 Technology Fast 500™

ParetoLogic garnered the 2010 Deloitte Technology Fast 500™ award, which recognizes the fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. ParetoLogic appeared at number 83 on the list, thanks to its outstanding 1386 percent revenue growth from 2005 to 2009.

Ernst & Young Entrepreneur Of The Year® Awards

ParetoLogic's Elton Pereira has been honoured with the Ernst & Young Entrepreneur Of The Year® 2010 Award, Pacific Region. As the Co-founder, President, and CEO of ParetoLogic, Pereira embodies the exceptional success, innovation, and integrity that make an Entrepreneur of the Year.

Deloitte Technology Fast 50™

The Deloitte Technology Fast 50 award has recognized ParetoLogic's outstanding growth and expansion. ParetoLogic appeared at number 17 on the list, which ranks the 50 fastest growing technology companies in Canada, based on the percentage of revenue growth over five years.

ParetoLogic was proud to be part of Affiliate Summit West 2011.
ParetoLogic was proud to be part of Affiliate Summit West 2011.

Affiliate Summit West 2011

At the Affiliate Summit West 2011, ParetoLogic representatives were pleased to be able to spend time with many of their long-time trusted affiliate partners. During the Jan. 9-11 Las Vegas event company members, including Co-Founder, President, and CEO Elton Pereira, also enjoyed getting to make new friends as well. Around the event, ParetoLogic announced a new contest for affiliates.

Malware Diaries Blog
Malware Diaries Blog

What awaits you online?

Malware Diaries gives you an inside look at what is going on in the world of spyware and malware and how to secure your computer and yourself from new and emerging threats.

Sound Advice - Open Mic with Malware Diaries' bloggers

Members of ParetoLogic's Spyware Analysis Team (S.W.A.T.) were guests of The Computer Information Show featured on C-FAX 1070 radio station. Our Computer Security specialists discussed malware, spyware and viruses with host Bill McCarter. Click to listen to the show's MP3 excerpts as the S.W.A.T. team gives advice and field questions from the listening audience...

Sound Advice - Speaking out on behalf of children and PGsurfer

ParetoLogic's Communications Director was a guest of The Computer Information Show featured on C-FAX 1070 radio station. Amanda and host Bill McCarter discussed Internet security and the safety benefits for families and children using the free PGsurfer software. Click to listen to the show's MP3 excerpts as our resident authority gives sound advice and fields question from the listening audience...

Malware Diaries Blog »

Geek Speak
Geek Speak

Does it all sound Greek to you?

Don't worry! Each month we explain a word or phrase connected to the Internet, PC optimization or computer security. As well as making you feel a bit more comfortable in the computer world, this feature will also give you some new vocabulary to impress
your friends.


Formed by combining "hacking" and "activism," hacktivism is basically using hacking techniques for a political or socially motivated reason. For example, the online hacker community known as Anonymous protested against Italian Prime Minister Silvio Berlusconi by launching a denial-of-service attack. In a DoS attack, a huge number of requests are made of a website simultaneously, which causes it to crash. Other hacktivism acts have included, but are not limited to, web site defacement, information theft and web site sabotage.


Cookies can be defined as files stored on a computer after visiting a web site. They can have a variety of purposes. For example, they could store your username and password so that you don't have to type it in every time. Some cookies can also track your browsing activities.

While some cookies can improve your web site browsing, it is a good idea to remove them from your computer on a regular basis. ParetoLogic Privacy Controls is powerful software that eats up your PC's cookies and ensures they are gone
for good.

Community Forum

"I just want to take the opportunity to give you guys a BIG THANK-YOU for this software I installed on my computer, my computer was starting to get really, really slow and could not figure out for the life of me what was wrong with it. Once I completed a full scan of all errors, my computer speed is just like the first time I had bought it."


Click to learn more about ParetoLogic PC Health Advisor

"I have both DriverCure and RegCure installed on my computer which are excellent products and only surpassed by your customer service."


Find out about RegCure Registry Cleaner and DriverCure.

"Your ParetoLogic Anti-Virus Plus program and system are very user friendly. The automatic virus updates are more frequent, less time consuming and very comforting. You were referred to me after I had been experiencing difficulties with my computer and none of the "local" experts could resolve the issues. There have been more than a dozen contacts with you and every single representative of your company has been courteous, friendly and competent. My various spyware, hijacker, malware, problems have been resolved quickly. Your staff has also been very patient with me, understanding my lack of computer expertise. You are EXACTLY the type of professional help I have needed and I want you to know that I am very grateful. I have been singing your praises."


Learn about ParetoLogic Anti-Virus PLUS

Team Player
Team Player

Here is your opportunity to get to know a member of Team Pareto!

Each month we feature a different member of the ParetoLogic team. As well as telling you about their role at ParetoLogic, we provide a little insight into their life away from work.

Team Player - Tom, is an important contributor to both ParetoLogic's products and culture.

Tom is an important contributor to both ParetoLogic's products and culture. As a Quality Assurance analyst, Tom is part of the invaluable team that ensures ParetoLogic's software works the way it should.

"I have always been a curious person, and this aspect of my personality seems to lend itself to QA," Tom said. "I enjoy the investigative aspects ... such as digging down to understand why the software is behaving in a
certain way."

In the warmer months of the year, Tom spearheads the organization of weekly staff activities. These optional events bring ParetoLogic team members together to play volleyball, soccer, ultimate Frisbee, basketball and other games.

"I think the activities are a great way to interact and have fun with co-workers that you don't necessarily see or work with on a regular basis," Tom said.

Tom Plays the Question Game:

Favourite books from your childhood? The Hobbit by J.R.R. Tolkien and Jurassic Park by Michael Crichton

Hobbies? Ultimate frisbee, guitar, hockey, hiking, technology, karaoke

Movie you have seen many times? Terminator 2

Where Tom Plays:

When Tom gets a chance to go online, he enjoys reading various news websites. As well, the music fan likes to visit YouTube and check out guitaretab.com. To protect his PC while surfing, Tom relies on ParetoLogic Anti-Virus PLUS. As well, he uses RegCure Registry Cleaner to keep his computer running right. Check out the latest Internet Safety Tip of the Month.

Nov 2011 Archived Articles

Oct 2011 Archived Articles

Sept 2011 Archived Articles

Aug 2011 Archived Articles

July 2011 Archived Articles

June 2011 Archived Articles

May 2011 Archived Articles

Apr 2011 Archived Articles

Mar 2011 Archived Articles

Feb 2011 Archived Articles

Jan 2011 Archived Articles

Dec 2010 Archived Articles

Nov 2010 Archived Articles

Oct 2010 Archived Articles

Sept 2010 Archived Articles

Aug 2010 Archived Articles

July 2010 Archived Articles

June 2010 Archived Articles

May 2010 Archived Articles

Apr 2010 Archived Articles

Mar 2010 Archived Articles

Feb 2010 Archived Articles

Jan 2010 Archived Articles

Dec 2009 Archived Articles

Nov 2009 Archived Articles

Oct 2009 Archived Articles

Sept 2009 Archived Articles

Aug 2009 Archived Articles

July 2009 Archived Articles

June 2009 Archived Articles

May 2009 Archived Articles

Apr 2009 Archived Articles

Mar 2009 Archived Articles

Feb 2009 Archived Articles

Jan 2009 Archived Articles

Dec 2008 Archived Articles

Nov 2008 Archived Articles

Oct 2008 Archived Articles

Sept 2008 Archived Articles

Aug 2008 Archived Articles

July 2008 Archived Articles

June 2008 Archived Articles

May 2008 Archived Articles

Apr 2008 Archived Articles

Mar 2008 Archived Articles

Feb 2008 Archived Articles

Jan 2008 Archived Articles

Dec 2007 Archived Articles

Nov 2007 Archived Articles

Oct 2007 Archived Articles

Sept 2007 Archived Articles

Aug 2007 Archived Articles

July 2007 Archived Articles

June 2007 Archived Articles

May 2007 Archived Articles