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Want to get up to speed and be more secure? Past editions of the ParetoLogic Online Safety and ParetoLogic Performance Solutions email newsletters are filled with interesting stories and great tips to enhance your computing experience and improve your PC's performance and optimization. Now you can check out past issues through our archives and never miss another edition!
Are you buying or receiving electronic gadgets this holiday season? It is always interesting to learn how to use new technology. Mistakes do happen, so that is why it is always nice to know that ParetoLogic Data Recovery Pro is always available if you press the wrong button.
This advanced data recovery software specializes in retrieving lost emails and deleted files of a wide variety of formats. It can be a life saver if you accidentally delete video from your new digital camcorders or erase a once-in-a-lifetime photo. That's right – as well as recovering files from your computer, ParetoLogic Data Recovery Pro can retrieve them from various devices, including USB flash drives, digital cameras, MP3 players and iPod Shuffle, iPod Nano and iPod Classic models.
ParetoLogic Data Recovery Pro includes many features to make bringing files back to life even easier. For one, it can recover emails and email attachments. This means that important messages are not gone forever. Data Recovery Pro recovers files even if they have been recycled, compressed or encrypted. It allows you to search for specific words or phrase in deleted files. For example, if your child accidentally deleted a school essay on Thomas Jefferson, you could search for his name, third president or Declaration of Independence. This means even if you can't remember the exact file name you can still find it. ParetoLogic Data Recovery Pro can even retrieve files from drives that have just been formatted or partitioned.
Click on the links to learn more about ParetoLogic Data Recovery Pro. Or, click here to find out about ParetoLogic's full range of PC optimization, security and utility products.
Tip of the Month
If your machine is performing erratically, do a scan for viruses and spyware. If this does not solve the problem, you might want to consider checking with ParetoLogic's support team to see if an optimization session might benefit your PC.
Q. My Sound Blaster sound card is performing erratically. A friend of mine told me that it is likely a problem with the driver. Can I just download any Sound Blaster driver?
Signed: "Quiet Sometimes"
A. Quiet Sometimes,
The short answer is no. Drivers are very specific to hardware. A certain Sound Blaster driver will not work for every model of the sound cards made by its parent company Creative Technology, also known as Creative Labs.
In case you didn't know, drivers are small programs that allow your hardware devices, software and Windows operating system to talk to each other. The driver translates the instructions and feedback so that it can be understood. For ideal performance and stability, the correct – and most up-to-date – driver should be installed for each piece of hardware, including printers, scanners, mice, video displays and graphic cards. Companies frequently update device drivers to fix bugs, enable new features and enhance performance and stability.
Trying to find the right driver for your specific hardware device can be time consuming and frustrating. ParetoLogic DriverCure, an advanced driver update utility, can help with this task.
Roasted chestnuts. Stockings hung by the fire. Sleigh rides. These are all great holiday traditions. However, technology has definitely pulled Christmas into the 2.0 age.
Gifts and Santa
Tablets (especially iPads) and laptops are on the top of consumers' shopping lists, according to a Retrevo.com survey. The various versions of the iPod also continue to be popular.
Even toys have been impacted by technology – and the tech does not even have to be in the gift. A Nov. 23 Walletpop.com article reports mommy bloggers hold sway on what becomes the hot toy for Christmas. The article states these bloggers helped Zhu Zhu Pets become the "it" kid gift last year. The motorized hamster-like toys are popular again this December, but mommy bloggers are also helping the popularity of Squinkies.
"When you get endorsement of a mommy blogger, it just spreads like wildfire," said Kami Bryant, a spokesperson for Blip Toys, which makes the gumball-machine-like tiny toys.
While cybercriminals utilize technology to loot bank accounts, they rely on real flesh and blood to get them the cash.
Money mules – who transfer stolen money to their bosses – are an integral part of high tech crime. They are the ones who do the risky, dirty work, while the ringleaders hide behind computer terminals, often an ocean away. The money mules seem to come from various walks of life and some might be unwitting pawns in cybercrime operations.
There is no question though that these mules help cybercriminals make a lot of money. In August, hackers took about $680,000 over two days from the Catholic Diocese in Des Moines, Iowa, according to a Nov. 22 Associated Press story. The article explained that in September the U.S.'s Federal Bureau of Investigation and associated agencies brought down a ring they first learned about in May of 2009. Since then, the investigation into what has been called Operation Trident Breach has revealed losses of more than $14 million – mostly from individuals, and small and medium-sized businesses.
So, how does it all work? It often starts with someone receiving an email. These could be from a company manager or someone else who might send an email to a large group of people. Or, in what is called a phishing scheme, these emails could appear to be from a trusted institution, such as a bank, the IRS, or an often used company like UPS.
During 2010, ParetoLogic created new software, released valuable updates and received several awards for its innovation and success. A major reason why the Victoria, B.C. software company has thrived is its talented, hard-working team – and a culture that encourages their efforts.
"It is the people who make ParetoLogic successful. We create an environment where they can make the best use of their talents while also enjoying coming to work," said ParetoLogic Co-founder, President and CEO Elton Pereira, who was the Pacific Regional Ernst & Young Entrepreneur of the Year in the Information Technology category.
"We try to support our team members both at work and in their home lives. As well as creating advanced software solutions, we try to make a difference by supporting charity efforts in our community, the province, the country and the world."
Pereira said he and the other three founders want to create an atmosphere where people can come to work to be successful, have fun and support each other.
ParetoLogic is proud to have received numerous awards and honours over the years. These have recognized products, the company's leadership, different teams, ParetoLogic's innovation and its exponential growth. The honours have come from international companies, such as Ernest & Young; respected Canadian entities, like Profit magazine and the Branham Group; and local institutions, including the Greater Victoria Chamber of Commerce and the Vancouver Island Advanced Technology Centre (VIATeC). Visit our Awards page for a complete list of company and product honours.
Deloitte 2010 Technology Fast 500™
ParetoLogic garnered the 2010 Deloitte Technology Fast 500™ award, which recognizes the fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. ParetoLogic appeared at number 83 on the list, thanks to its outstanding 1386 percent revenue growth from 2005 to 2009.
Ernst & Young Entrepreneur Of The Year® Awards
ParetoLogic's Elton Pereira has been honoured with the Ernst & Young Entrepreneur Of The Year® 2010 Award, Pacific Region. As the Co-founder, President, and CEO of ParetoLogic, Pereira embodies the exceptional success, innovation, and integrity that make an Entrepreneur of the Year.
Deloitte Technology Fast 50™
The Deloitte Technology Fast 50 award has recognized ParetoLogic's outstanding growth and expansion. ParetoLogic appeared at number 17 on the list, which ranks the 50 fastest growing technology companies in Canada, based on the percentage of revenue growth over five years.
ParetoLogic earned a spot on the 22nd annual Profit 100 list of Canada's fastest growing companies. The award recognizes the top 100 Canadian businesses that showed exceptional revenue growth over the past five years. ParetoLogic ranked #23 out of all eligible Canadian companies, a testament to the success of their software.
Affiliate Summit East 2010
ParetoLogic was proud once again to be part of Affiliate Summit East. At the Aug. 15-17 event, hosted at the Hilton New York, ParetoLogic launched the Affiliate Grand Prix. ParetoLogic's largest affiliate promotion ever gives successful sellers the opportunity to win one of 11 luxury vehicle models, such as a Ducati sport bike, Ferrari Italia, Porsche 911 GT3 and others.
The premier affiliate marketing conference in the Eastern United States brings together the top affiliates and vendors from around the world. ParetoLogic seized the opportunity to thank its valued loyal affiliates, strike up new relationship and share information.
What awaits you online?
Malware Diaries gives you an inside look at what is going on in the world of spyware and malware and how to secure your computer and yourself from new and emerging threats.
Sound Advice - Open Mic with Malware Diaries' bloggers
Members of ParetoLogic's Spyware Analysis Team (S.W.A.T.) were guests of The Computer Information Show featured on C-FAX 1070 radio station. Our Computer Security specialists discussed malware, spyware and viruses with host Bill McCarter. Click to listen to the show's MP3 excerpts as the S.W.A.T. team gives advice and field questions from the listening audience...
Sound Advice - Speaking out on behalf of children and PGsurfer
ParetoLogic's Communications Director was a guest of The Computer Information Show featured on C-FAX 1070 radio station. Amanda and host Bill McCarter discussed Internet security and the safety benefits for families and children using the free PGsurfer software. Click to listen to the show's MP3 excerpts as our resident authority gives sound advice and fields question from the listening audience...
Does it all sound Greek to you?
Don't fear! Each month we explain a word or phrase connected to computers. As well as giving you a better understanding of PCs, you will also be able to astound people with your newfound knowledge.
A restore point can be described as a snapshot of your computer at a certain point in time. Windows, various programs and even users themselves can create restore points. These are helpful if you made changes to your PC and want to undo them and revert back to your computer's previous state. Restore points allow you to do this. However, over time your PC saves many restore points, which can eat up disk space.
Just like the Trojan horse in Greek mythology, a Trojan in computer terms is something that looks OK but conceals a dangerous payload. Trojans are commonly used to distribute spyware and other malware. In general, a Trojan is a program that appears desirable. However, downloading and running it actually means that you are now infected. What a Trojan contains can vary. For example, it could install Internet tracking software, modify or delete files, crash your computer or to take control of your PC.
To clear away old, unneeded restore points, try using PC Health Advisor, the
all-in-one computer performance solution. It is a good idea to use security products such as ParetoLogic Anti-Virus PLUS or XoftSpySE Anti-Spyware 7.0 to protect yourself against Trojans.
"I inadvertently deleted an entire wedding job off of a 4-gig memory card. What's worse is I began using that same memory card before I realized it. I was in an utter state of panic. I downloaded your software and it was able to recover about 90% of my work. The remaining unrecoverable was due to that portion of the memory card overwritten by the camera."
Click to learn more about ParetoLogic Data Recovery Pro
"I have had Paretologic DriverCure for 3 months now. I can't tell you how wonderful your product is. You have made my computer run like a new
one. It is so easy to keep everything up to date!"
Learn more about ParetoLogic DriverCure
"I have come to rely on RegCure over the last few years, and always tell friends how well it works and keeps my computers running smoothly."
Find out more about RegCure Registry Cleaner
Each month we give you a little insight into a member of Team Pareto. You get a chance to learn about the work and life of an important link in the ParetoLogic chain.
As a member of ParetoLogic's Support Team, Joseph is a key contributor to his division's success and culture. A phone team member, Joseph diagnoses and solves a wide variety of issues for customers. Within the department, he has been a mentor for new hires and enthusiastically participates in providing training. As well, Joseph has been part of the "Adopt a Hire" program where a seasoned veteran is paired with a new technician to help them learn the ropes.
Joseph also exemplifies the team spirit of the Support group. He is the Chief of the Chieftains of Vibe, a group within Support that is dedicated to developing and improving the atmosphere and culture in the Support area. The group has undertaken various tasks to make working there even more enjoyable.
"I like working for ParetoLogic and helping the employees and customers," Joseph said.
Joseph Plays the Question Game:
What is the best part of your job: Helping
Song you can listen to over and over and ...: "Mexican Hat Dance"
Movie you don't want to ever see again: Avatar
Book you want to read again: Recipe for "How to cook grilled cheese"
Where he plays
A supporter of Team Canada, Joseph lists his hobbies as knitting, arts and crafts and being clean. Concerned about safety online Joseph uses PGsurfer, ParetoLogic's free, parental controls software. Also, check out the Internet Safety Tip of the Month.