Welcome to ParetoLogic Inc. - Newsletter

 

PC Security News

Do you feel safe online? Keep yourself up-to-date with online security and PC performance with the ParetoLogic Online Safety and ParetoLogic Performance Solutions. These monthly publications, delivered by email, are chockfull of interesting news stories, tips for protecting yourself online, ways to make your PC faster and more stable, and product information.
Sign up now for free.

Want to get up to speed and be more secure? Past editions of the ParetoLogic Online Safety and ParetoLogic Performance Solutions email newsletters are filled with interesting stories and great tips to enhance your computing experience and improve your PC's performance and optimization. Now you can check out past issues through our archives and never miss another edition!

 

Newsletter Archive - See what you missed...

 

Sound Advice Archive

 

Product Videos Archive - Flash FLV format

3rd Story

Spears, Cyrus feel the Internet love

Howard Stern once proclaimed himself the "King of All Media." When it comes to the Internet though, the radio shock jock can't compete with Britney Spears. In recently released reports on the top Internet searches of 2008, the former pop princess and now comeback queen is at the top of many lists.

Her name was the top search in the United States on Yahoo, ranking ahead of the WWE and president-elect Barack Obama. It is the fourth year in a row and the seventh time in the last eight years Spears has topped the list. She was the most searched for celebrity on AOL in the U.S. and headed the Yahoo list in the United Kingdom and Australia. She was also the top celebrity searched for on Google in Canada.

On Yahoo Canada, Spears was knocked out of the spot by teen queen Miley Cyrus who was at the top of the lists about entertainment searches, music artists and celeb scandals. Spears was second in all of those categories. However, on Google in the U.S., Obama was the most searched for term.

So, what does this all mean? Beth Agnew, a professor at Seneca College of Applied Arts & Technology in Toronto, told the ParetoLogic newsletter that the lists are a snapshot of pop culture.

"They show what topics are 'hot', or in the forefront of everyone's consciousness at the moment," said Agnew, an observer of pop culture who is the co-ordinator of Seneca College's technical communications program. "If there is a significant news event, it will bob to the top of these lists for a short time, soon to be replaced by the latest celebrity or another attention-grabbing item."

While these lists can be interesting and offer insight into what people are into at the moment, Agnew and Trinity Western University professor Dr. Kevin Schut warn that not too much stock should be put in them. Schut said the lists, as reported in the media, focus on what grabs headlines and a full analysis of the data might show, for example, "health searches, when combined, account for more searching than celebrity searches - it's hard to tell how representative a top 10 list is until you see the whole data set."

As for the apparent obsession with celebrities as shown by the searches, Schut said that it is nothing new. In days gone by people were fascinated by the dukes and countesses of the Middles Ages, cowboys of the Old West and generals of Napoleonic Age. Today's entertainers are "the Greek gods and goddesses of our day, acting out mythological roles of passion and power. They're a utopian fantasy for a lot of people," the Media Studies professor told the ParetoLogic newsletter.

Other than the celebrities, an interesting aspect of the lists is that people are using search engines to find simple addresses that they could just type in. For example, just behind Obama on Google's U.S. list is Facebook with YouTube at No. 5 and video sharing site SurfTheChannel at No. 10. In Canada, Facebook was the most searched term on Google with YouTube at No. 2, email site Hotmail at No. 7 and competitor Yahoo at No. 8. Interestingly enough, Google was the No. 6 most searched for term, meaning people are using Google to find Google.

"It's a little redundant, obviously," Google Canada spokesman Andrew Swartz said in a Dec. 10 Globe and Mail story. "But clearly it happens a lot."

On Yahoo Canada's list, the most searched for term was RuneScape. The multi-player online role-playing game beat out the National Hockey League, which had held down top spot since 2006.

Back to main Newsletter »



ParetoLogic Privacy Controls

Each month ParetoLogic features one of its sophisticated powerful software products for you to try and enjoy!

To learn more about this month's featured product, click on the buttons below; they will allow you to download the product, explain how to download the product or let you view an informative video about this exciting solution.

Scan Tab (Scanning Screen)

Active Protection Tab (Overview Screen)


Nov 2011 Archived Articles

Oct 2011 Archived Articles

Sept 2011 Archived Articles

Aug 2011 Archived Articles

July 2011 Archived Articles

June 2011 Archived Articles

May 2011 Archived Articles

Apr 2011 Archived Articles

Mar 2011 Archived Articles

Feb 2011 Archived Articles

Jan 2011 Archived Articles

Dec 2010 Archived Articles

Nov 2010 Archived Articles

Oct 2010 Archived Articles

Sept 2010 Archived Articles

Aug 2010 Archived Articles

July 2010 Archived Articles

June 2010 Archived Articles

May 2010 Archived Articles

Apr 2010 Archived Articles

Mar 2010 Archived Articles

Feb 2010 Archived Articles

Jan 2010 Archived Articles

Dec 2009 Archived Articles

Nov 2009 Archived Articles

Oct 2009 Archived Articles

Sept 2009 Archived Articles

Aug 2009 Archived Articles

July 2009 Archived Articles

June 2009 Archived Articles

May 2009 Archived Articles

Apr 2009 Archived Articles

Mar 2009 Archived Articles

Feb 2009 Archived Articles

Jan 2009 Archived Articles

Dec 2008 Archived Articles

Nov 2008 Archived Articles

Oct 2008 Archived Articles

Sept 2008 Archived Articles

Aug 2008 Archived Articles

July 2008 Archived Articles

June 2008 Archived Articles

May 2008 Archived Articles

Apr 2008 Archived Articles

Mar 2008 Archived Articles

Feb 2008 Archived Articles

Jan 2008 Archived Articles

Dec 2007 Archived Articles

Nov 2007 Archived Articles

Oct 2007 Archived Articles

Sept 2007 Archived Articles

Aug 2007 Archived Articles

July 2007 Archived Articles

June 2007 Archived Articles

May 2007 Archived Articles