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Top Story
ParetoLogic tweets to followers near and far

ParetoLogic tweets to followers near
and far

While ParetoLogic tweets on Twitter to people around the globe, the insanely popular microblogging site also allows the Canadian software company to meet people in its hometown.

Recently ParetoLogic tweeter Kai Davis attended Twestival, a Victoria, B.C., Twitter Festival. It was one of dozens of similar events occurring across the world. The event – organized on the international site and attended in person – allowed Twitter users to meet others on the service in their hometowns as well as raise money for Concern.

The humanitarian group Concern strives to provide relief for people living in extreme poverty. At Twestival, funds for the charity were raised via selling tickets, cash donations and raffled prizes. For example, ParetoLogic donated a bundle of licenses for XoftSpySE Anti-Spyware 7.0 and Privacy Controls. At the conclusion of the local event, more than $8,000 had been raised and it is expected that globally donations will exceed last year's amount of over $250,000. The event was an example of what Twitter can do.

"Twitter is about more than communication – it's about community," said Davis, the ParetoLogic staffer who tweets @paretologic. "One hundred forty characters at a time, we can connect with people close to home, and people on the other side of the world."

ParetoLogic has greatly embraced Twitter. Its various accounts provide information about the company, but also optimization tips, important security news and information about safe surfing. All of the company's tweeters strive to help others. For example, Davis will often spend time doing searches that will help him find strangers who need a little computer assistance.

"I don't know them, and they had never heard of ParetoLogic before, but we can still connect and help each other," said Davis, a savvy computer user and former technical support representative. "That's the beauty of Twitter."

Jerome Segura, the leader of ParetoLogic's Spyware Analysis Team, uses Twitter to provide information so people can be better protected online. The main author of the Malware Diaries blog tweets at both @malwarediaries and @jeromesegura.

"The main advantage of Twitter as a security researcher is to be able to quickly get as well as relay information," Segura said. "It may have bad consequences (false alarms) but overall, if used with caution, it is actually a great tool.

"Our followers not only get messages from us, but also from other people that we deemed worthy enough to be mentioned," said Segura, referring to the popular Retweet function.

As the team leader for ParetoLogic's Email Marketing efforts, Blake Crone utilizes Twitter as another way to connect with people. Using @paretoemail, Crone interacts with followers via initiatives such as Pareto Twitter Trivia on Friday. The first person to answer that week's question receives free ParetoLogic software.

ParetoLogic also has Twitter accounts for its various products. These tend to focus on software specific topics.

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