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3rd Story

Adults are masters of the web

While many teenagers have grown up with the Internet being part of their lives, it appears their elders are really the web masters. According to an Ipsos-Reid poll in Canada, adults are online more often than teens.

In a survey of 1,272 children between the ages of 12 and 17, the average time they are online each week was 13 hours, according to a Feb. 28 Toronto Star story. That number is about the same as it was two and a half years ago when Ipsos-Reid conducted a similar survey. The survey showed adults (1,041 were surveyed) used the Internet an average of 19 hours a week. This is six hours more than what the previous survey showed.

"We double-checked it and we triple-checked it," said Steve Mossop, president of market research for the company in Western Canada, according to a March 2 Canwest News Service story. "We were all astounded the number of hours teens were spending online wasn't higher."

The study accounted for the fact that adults might be working online and teens might be using the Internet for home work. However, the two balance each other out, according to Mossop. Another factor is that the survey showed more than half of the young people responding said their parents have put time limits on their Internet usage. This could help explain why teen usage has not increased while adults seem to be web surfing more and more.

As well, the survey found teens are very specific in their activities when they
are online.

"When you look at teens, they do three things: they socialize, they deal with music, and they play games," Mossop was quoted as saying. "Those things are not even a 10th of what adults do online."

Where teens have adults beat in technology usage is in the area of carrying their music with them. Seventy-nine per cent of those surveyed said they own a
portable music player compared to only 40 per cent of adults. More adults than teens own digital cameras (75 per cent to 41), cell phones (77 to 33) and computers (94 to 12).

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