Shifting Browser Marketplace Brings Enhanced Privacy Risks

Due to the growth of Chrome and Firefox, Internet Explorer no longer dominates the world of web browsers. But with increased browser options comes more risks to individual privacy, leaving many vulnerable for identity theft.

Victoria, B.C., October 3, 2011 – As Internet Explorer creeps closer and closer to dipping below 50% market share, it's clear that the world of Internet browsers has changed drastically in recent years. Firefox (23%) and Chrome (16%) make up the bulk of the competition, with Safari, Opera, and additional browsers making up the remainder. However, more browsers can also mean more privacy risks, a prospect which is not going undetected by those in the security field.

The August 2011 statistics, listed by NetMarketShare, reflect a more engaged population of computer users, according to Norman Eldridge, Technical Product Manager at ParetoLogic. "Home PC users are no longer content with their preinstalled, default software. They are researching new browsers, new versions, and new ways of going online," said Mr. Eldridge. "The downside of this is the increased exposure to the privacy risks that are inherent in web browsing."

No matter which browser is used, individuals going online share a lot of private data. Much of this has to do with their browser's own history function, which logs all sites visited. Beyond this, there is also the saved form features, which may record passwords, usernames, and a variety of other personal details. If this information falls into the wrong hands, through a hacked or stolen PC, then the user is at serious risk of identity theft.

With users experimenting with new browsers, the danger is compounded. "In the transition from browser to browser, version to version, many may lose control of their passwords, history, form data, and other personal info. Not only that, but browsers are releasing new versions with increasing frequency. People must remain vigilant in protecting their personal information online," said Mr. Eldridge.

ParetoLogic recommends their Privacy Controls software for enhanced web security. Recently updated, the software scans all major browsers, in all supported versions, for a variety of privacy data. The user is then able to clean all the potential security breaches at once. Privacy Controls can be downloaded from the ParetoLogic website for a free scan. ParetoLogic also encourages all users to pay careful attention to how they share information online, and what they type into their browsers: "No matter what kind of advanced technical solutions we can provide, the user is always the first line of defense."

About ParetoLogic Inc.

Built on the idea that computer safety and speed should not be the exclusive domain of the tech-savvy, ParetoLogic creates a wide-range of easy-to-use security and utility programs for the home PC user. By combining sophisticated technology with a user-friendly interface, ParetoLogic empowers all people, regardless of age, ability, or computing experience, to secure and optimize their own computers.

Downloaded in over 196 countries, installed on millions of PCs, and solving countless computer problems, ParetoLogic is committed to providing truly world-class software. By engaging with users and guaranteeing exceptional service, ParetoLogic continues to exceed expectations.

Contact:

Kai Davis, Marketing Coordinator
ParetoLogic Inc.

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